Digital Marketing Specialist - FMCG - eThekwini
Stratogo
Our client based in Hillcrest and Kloof, Durban SA, are looking for an energetic detail-orientated digital marketing specialist with a good FMCG understanding to develop and execute the digital marketing strategy for the retail stores. We are looking for someone with a passion for social media, influencer marketing and building a community of loyal customers. We are an inhouse agency for retail stores and need someone who thinks on their feet, can get their hands dirty and is innovative and creative, with a strong knowledge of social and digital platforms and extremely tech savvy. Role : Digital Marketing Specialist - FMCG Location: Purpose of the role : Responsible for the digital accounts – for the stores across social, web and ECRM. Manage everything from budgeting, to planning, strategy, content creation and execution across digital marketing, social media and content. Qualifications: A degree or qualification in marketing or equivalent experience At least three years plus experience as a digital account manager/specialist or equivalent in a digital marketing position. High-level understanding of digital marketing, paid social media, electronic communication strategies and overall digital insights and analytics Experience in FMCG will be advantageous Experience in B2B will be advantageous Knowledge of PR & Media Buying will be an added advantage Key Responsibilities Develop and execute a digital marketing strategy across social (organic and paid), ECRM and web Prepare and manage digital marketing budget Work with the Head of Marketing to ensure all digital campaigns ladder up to the overall marketing strategy Responsible for setting KPIs and delivering monthly reports to key stakeholders Build and grow the social channels, delivering on the set of agreed KPIs Developing and implementing a brand ambassador programme and influencer strategy Responsible for overseeing all digital community management across social, web and email. Brief creative agency team and manage creative needs for all digital platforms Assist in media buying across ATL, TTL and BTL. Mainly on social and Google ads, programmatic – plus billboard, print, radio, etc. Marketing liaison for Oxford Village tenants to align on their social media needs Track Google Analytics data to improve results Manage and oversee updates and content needed on Oxford’s websites Provide insights, competitive analysis and trends to improve Oxford’s digital presence, content and to better reach the target audience Manage the Community Manager/Team Assistant Skills: Social media Brand marketing Branded content Communication Digital marketing Public relations
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