Established in 1980, ARB Electrical Wholesalers has grown to become a nationwide BBBEE supplier of all electrical products. In 2007, The ARB group listed on the Main Board of the JSE which enabled ARB to further expand both nationally and across the continent, as well as continue its penetration of new high-growth markets. Employing over 650 staff members and 22 branches in all 9 provinces, including an online store, ARB provides a wide range of internationally recognised and SABS approved products across four main categories: Power and Instrumentation Cable Overhead Line Equipment & Conductors General Low Voltage Products Lighting & Renewable Energy Solutions We are recruiting an E Commerce Manager to be based in our Prospecton branch. Key Performance Areas include the following: · Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting · Develop and implement ecommerce strategy in order to improve website performance · Work with developers to improve website speed · Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition · Research market in order to discover new trends and technologies in order to improve website performance · Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve KPI's · Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media · Develop content calendar and oversee website uploads and landing pages development · Report on performance · Working closely with branch staff and other cross-functional teams, in order to ensure back-end operational effectiveness for online order fulfilment · Ensuring that product pricing is accurate and appropriately maintained Skills, Knowledge and Experience: Minimum 3 to 5 years' experience in a similar role Bachelors' degree in Digital Marketing or related field. Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels. Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies. Excellent understanding of UX, web design, customer flow and web analysis. Confidence in traffic analysis, reporting tools and optimisation. Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools Market related salaries Medical insurance Provident fund Apply Now

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Ecommerce Manager Prospecton - South Africa

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