Graphic Designer - South Africa
Graphic Designers interpret the brand and marketing needs of clients to drive sales/revenue and convey a certain message to consumers. Graphic designers can be found operating in almost all industries, such as advertising agencies, animation studios and publishers, usually using digital software to create visuals that will captivate or inspire a certain target audience.
Graphic Designer Duties
Your duties as a Graphic Designer will depend on the type of company you work for and the industry they operate in. Some of the more universal duties will include:
- Bringing the brief and concept to life based on the clients needs and vision.
- Keeping budget, time and production constraints in mind.
- Preparing mockups and presenting to clients before deciding on a final design/concept.
- Editing proofs to clients specifications and getting signoff/approval before finalising artwork.
- Working and collaborating with art directors, copywriters, photographers and other designers.
- Adapting and rolling out approved concepts to various media, above and below the line.
- Adhering to a clients brand identity and guidelines.
- Communicating with internal and external stakeholders about progress of projects and any issues that may arise.
- Working with external departments to extend concept and visuals to other internal and external marketing-related material.
- Making sure artwork is correct and supplied in the right format/sizes/colour codes before being sent to press and production facilities.
- Work on multiple briefs at the same time.
Graphic Designer Skills
Coveted Graphic Designer skills you will need:
- Be creative, adaptable to trends and conceptualise original ideas.
- Have a strong, well-rounded portfolio that showcases your individual design aesthetic.
- Good communication skills to accurately convey your concepts to clients and team members.
- Be a skilled user of design software such as Adobe Illustrator, Photoshop and InDesign.
- Mindful of clients needs and the time and costs associated with what you will be delivering.
- Have an active interest in art/design and passionate about the work you deliver.
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