Key responsibilities:

Managing the planning, deployment and optimization of search engine marketing initiatives
Designing the digital marketing activation program for various regional marketing initiatives
Managing the optimization of the central digital advertising media allocation, including social media campaigns
Managing social media implementation, including Facebook, Instagram, LinkedIn, X and other
Steering the SSA digital marketing community, including sharing best practices and finding solutions across the network
Supervising the development and approving implementation of local digital communications campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Produce relevant market, competitive and audience intelligence and insights to inform the strategic development of digital campaigns.
Track and analyze website traffic flow and provide regular internal reports
Continuously improves financial processes, systems, tools, and techniques
Takes appropriate measures to remedy financial risk
Ensures proper billing and cash collection processes are in place in the country within sub-region
Analyze records of internal customer inquiries, purchases, service requests and complaints to identify trends
To monitor finance KPIs, standards and reporting
Balance operational metrics against customer service metrics Convinces others within the organization to accept proposals and solutions where there may be little interest in cooperating or participating
Maintains relationships and provides financial expertise to Africa management board and top-level experts in the organization