Reference: JHB001077-VM-1 Well known private hospital group requires a Head of Marketing with 3 to 5 years senior marketing experience. Degree: Marketing / Sales 3-5 years' marketing experience in the medical or hospitality industry or with a large and well known corporate Markets the products and/or services. Designs, develops and implements marketing and communication programs to advertise the organization's products/brands/services using media (e.g., print, broadcast, digital), events and activations. Develops and evaluates pricing strategies and structures. Marketing sub-functions include General Marketing and Advertising, Corporate Communication, Patient/Customer Experience and Research and Product Development. Design, establish and embed effective and efficient marketing tactical plans, policies, processes and governance structures Set goals and standards for marketing at Head Office and Hospitals to support the overall Marketing plans and strategies Adapt ways of working to accommodate the requirements of different hospital marketing departments Develop and embed relevant marketing policies, standards and processes across the Group Under the leadership manage proposals, communication, service providers, projects, budgets, resourcing and roll-out Lead and manage coordinate PR campaigns identifying opportunities to increase brand awareness, build trust, deliver value and capitalise on positive customer sentiment Drive continuous improvement, identify and manage relevant marketing operations risks Ensure all marketing service providers comply with quality standards Develop the annual marketing operational plan for the Group as derived from the approved marketing strategy Contribute to the enhancement of value proposition to its stakeholders (Doctors, Customers, patients) in collaboration with other marketing professionals Drive the bi-annual market research and post campaign analysis with the aim of understanding current trends / demographics and drive the identification of opportunities in areas of interest across all hospitals Provide input to the development and review of Marketing policies Develop annual initiatives and activations in line with the Group's Marketing strategy and objectives Monitor the implementation of hospital-based marketing campaigns Marketing project management Scope and manage relevant Group marketing projects and initiatives Provide information and insight by collecting, analysing and summarizing data and trends relating to the marketing and PR projects Interpret research data and take the appropriate focused action Drive initiatives in area of accountability with Group Marketing regarding local campaigns Marketing Subject Matter Expert Provide technical guidance on all marketing related matters Ensure all marketing programmes and projects are technically correct regarding scope, content and sustainability Provide guidance, awareness and training (where required) to all relevant marketing teams across the Group Build working relationships across teams and functional lines to enhance work delivery, collaboration and innovation Manage relationships with stakeholders to enable optimisation of the business value chain Promote alignment by understanding and communicating departmental and customer needs and requirements throughout the organisation Build strong relationships with internal stakeholders to meet delivery outcomes, enable collaboration and knowledge sharing across the business. Balance interests of a variety of stakeholders, readjusting priorities to respond to pressing and changing demands Manage stakeholder relationships and quality of service delivery to ensure successful overall business results Coordinate and supervise the performance of direct reports Embed people-focused management strategies and implement policies that maximise employee potential Implement a performance management plan that optimises delivery and enables a culture of recognition and fairness across the business area Conduct talent pool and succession planning Markets the products and/or services. Designs, develops and implements marketing and communication programs to advertise the organization's products/brands/services using media (e.g., print, broadcast, digital), events and activations. Develops and evaluates pricing strategies and structures. Marketing sub-functions include General Marketing and Advertising, Corporate Communication, Patient/Customer Experience and Research and Product Development. Monitor costs and expenses to achieve cost efficiencies and reduce waste Collaborate cross-departmentally to source and secure relevant business information / data that will feed into accurate forecasting Collaborate with the Chief Marketing Officer in aligning the marketing budget to tactical delivery plans to facilitate the provision of adequate financial resources Have a view of and contribute to budget and cost control, i.e. organise expenditure to ensure effective cost controls / savings within functional responsibilities and ensure the efficient use of resources Manage expenditure planning and variances within approved budget parameters Develop and implement business measurement metrics to ensure performance is measured against financial goals agreed for the operational areas Drive operational efficiency and quality standards in line with the targeted financial performance of the business Minimize fines and penalties by ensuring compliance with statutory requirements, legislated regulations, policies, work standards, and governance requirements in area of accountability. Establish reporting best practice for area of responsibility Monitor, measure and report on progress of delivery against baseline plan Research, collate and present business intelligence to feed into management decisions and support business strategy Ensure complete, timeous and accurate reporting with appropriate levels of escalation to enable effective decision making Ensure integrated view and reporting of relevant business information Monthly plus Basic salary, medical aid, provident fund, 13th cheque Apply Now

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Head of Marketing - South Africa

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