About our Client: A pioneering solar fintech company committed to democratizing access to clean energy through innovative solar subscription models. By merging technology, finance, and sustainability, we empower individuals and businesses to embrace renewable energy solutions, driving positive environmental impact and financial savings. We believe in the power of collaboration, customer centricity, and relentless innovation to shape a greener future for all. Job Summary: A leading residential hybrid solar technology and fintech company, is seeking a dedicated and knowledgeable Head of Integrated Marketing to join our team. The Head of Integrated Marketing will lead the development and execution of comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role involves orchestrating cross-functional marketing initiatives, ensuring consistency across all channels, and optimizing the customer journey. The ideal candidate will possess a blend of strategic thinking, creativity, and analytical skills to drive impactful marketing campaigns. Responsibilities: • Develop and implement an integrated marketing strategy that aligns with the company's overall business objectives. • Oversee the creation and execution of marketing campaigns across various channels including digital, print, social media, email, and events. • Ensure all marketing initiatives are consistent with the brand voice, identity, and positioning. • Lead and mentor a high-performing marketing team, fostering a culture of innovation and excellence. • Collaborate with cross-functional teams including sales, product, and customer service to ensure alignment and integration of marketing efforts. • Manage relationships with external agencies and vendors to ensure quality and timely delivery of marketing projects. • Plan, execute, and optimize marketing campaigns to drive customer acquisition, retention, and engagement. • Utilize data and analytics to measure the effectiveness of marketing initiatives, identify trends, and make data-driven decisions. • Continuously monitor and analyse market trends, competitor activities, and customer insights to refine marketing strategies. • Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI. • Track and report on marketing expenditures and campaign performance. • Maintain and enhance the company's brand equity and reputation. • Ensure consistent messaging and branding across all marketing materials and channels • Stay abreast of the latest marketing trends, tools, and technologies. • Experiment with new marketing tactics and channels to drive innovation and differentiation. • Foster a culture of continuous improvement within the marketing team Qualifications and Experience: • Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred. • 8 years of experience in marketing, with a focus on integrated marketing strategies. • Familiarity with digital marketing trends and best practices. • Proven track record of leading successful marketing campaigns and driving measurable results. • Strong leadership and team management skills. • Excellent communication, presentation, and interpersonal skills. • Proficiency in marketing automation platforms, CRM systems, and analytics tools. • Creative thinker with strong problem-solving skills. • Ability to work in a fast-paced, dynamic environment. Salary – R40,000.00 – R70,000.00 (Negotiable – Based on experience, skill & in relation to your current package) Apply Now

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