International Marketing Specialist â Engineering Sector - - Cape Town City Centre

REQUIREMENTS

Bachelors degree in marketing, International Business, or a related field
10+ years of experience in international marketing, preferably in the agricultural or manufacturing industry
Proven track record of successfully launching new products in global markets
Exceptional written and verbal communication skills, including the ability to present complex information in a clear and compelling manner
Proficiency in digital marketing tools and analytics to measure and optimize campaign performance
Strong cross-cultural awareness and the ability to adapt marketing strategies to local market needs
Fluency in English and at least one other language relevant to target markets
Willingness to travel internationally to support marketing initiatives
Understanding of the agricultural and steel processing industry landscape

DUTIES

Conduct thorough market research to identify potential target markets, customer needs, and competitive landscape for new product lines
Develop and implement international marketing plans, including go-to-market strategies, pricing, distribution, and promotional activities
Create localized and culturally relevant marketing content (e.g., website, product collateral, social media) for diverse global audiences
Manage and optimize digital marketing campaigns across various online channels to generate brand awareness and leads in international markets
Coordinate with the sales team to align marketing efforts and support lead generation, lead nurturing, and customer engagement activities
Analyse market data, monitor competitor activity, and track key performance indicators to continuously improve marketing strategies
Serve as the subject matter expert on new product capabilities, features, and benefits to effectively communicate value proposition to international customers
Attend and represent the company at relevant industry events, trade shows, and conferences in target markets
Collaborate cross-functionally with product development, operations, and customer service teams to ensure seamless new product launches

Salary: Market related, negotiable dependent on experience

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