Junior Role Gauteng - Gauteng
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We are seeking a highly skilled and creative Marketing Strategist to develop, implement, and oversee effective marketing strategies that align with our business objectives. The ideal candidate will have a deep understanding of market trends, consumer behavior, and digital marketing tactics. This role requires a strategic thinker with excellent communication and analytical skills. Strategic Planning: Develop comprehensive marketing strategies that align with company goals and objectives. • Market Analysis: Conduct thorough market research and analysis to identify opportunities and trends. • Campaign Development: Create and manage multi-channel marketing campaigns, including digital, social media, email, and traditional marketing. • Content Strategy: Develop and oversee content marketing initiatives to drive traffic, engagement, and leads. • Performance Tracking: Monitor and analyse the performance of marketing campaigns, using data to optimise strategies and achieve KPIs. • Collaboration: Work closely with cross-functional teams including sales, product development, and creative to ensure cohesive marketing efforts. • Brand Management: Maintain and enhance the company's brand identity and presence across all marketing channels. • Education: Bachelor's degree in Marketing, Business, Communications, or a related field. • Experience: Minimum of 2-3 years of experience in marketing strategy or a similar role. Skills: • Strong understanding of digital marketing channels and tools. • Proficient in market research and data analysis. • Excellent written and verbal communication skills. • Creative thinker with the ability to develop innovative marketing campaigns. • Strong project management skills and attention to detail. • Software: Experience with marketing software and tools such as Google Analytics, Customer Relationship Management systems, and content management systems.
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