Letshego Financial Services Lesotho Ongoing Job Vacancy - South Africa
The incumbent will be responsible for implementing and executing strategic marketing plans to attract potential customers and retain existing ones at the country level. Job Title: Marketing Business Partner Location: Maseru, Maseru, Lesotho Reference : LFSL/MBS/M/S/02 Contract Type: Permanent Salary: Market Related Job Summary: Critical Deliverables /Core Accountabilities and Responsibilities: -Ensures implementation of solutions for Channels in the local market, e.g. Agency Banking, Cards, USSD, Internet Banking, Mobile Banking Portfolio – Develops the marketing strategy in line with country objectives. – Co-ordinates marketing campaigns and sales activities. – Oversees the country’s marketing budget. – Creates all marketing material in line with marketing plans for promotional campaigns – Manages Letshego’s brand management and corporate identity at country level. – Monitors marketing communication effectiveness – Drives the implementation of new product launch. – Identifies potential strategic partner relationships with relevant stakeholders. Key Performance Indicators: – Market Letshego’s brand as the preferred financial services – Brand identity, messaging and marketing – Strong relationships with the media and stakeholders – Positive image of Letshego in the local market – with customers, competitors and potential partners. Requirements: Education – University degree in Business Administration, Economics, Marketing or Communications. Experience – A minimum of 7 years successful experience in a marketing/sales function within the financial services/retail or banking. Experience in working with and delivering results through various channels, including both face-to-face and electronic media interactions. Knowledge – Knowledge in Sales and Marketing, Creativity experience in designing marketing plans and coordinate marketing budgets, Brand strategy, advertising and promotion, digital marketing. Skills – Outstanding organizational skills, excellent verbal and written communications, Strong interpersonal skills, ability to communicate and interact on behalf of country team, Proactive and initiative-taking when completing tasks. To Apply: Click Here Application Deadline: 07/09/2021 Any problems with registering/uploading your CV, please contact the HR Administrator at [email protected]
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