Minimum requirements:
- Grade 12 and tertiary degree
- Strong analytical and project management skills
- 5 Years previous experience in the Hospitality Industry in a similar role
- Strong creative outlook
- Develop the marketing strategy for the company in line with the overall company business plan and objectives
- Oversee any and all marketing activities on behalf of the company on a day to day basis
- Oversee the marketing budget and to operate within the constraints of the approved budget
- Creation and publication of all marketing material (printed / electronic and digital) across all platforms in line with the approved marketing plans
- Sourcing, creating and securing approvals of branded items for the company such as branded clothing, marketing collateral and gifting, etc.
- Planning and implementing of promotional marketing campaigns
- Manage and improve on lead generation campaigns and to provide measured results
- Overall responsibility for brand management and corporate identify for the company
- Monitor and reporting on the effectiveness of marketing communications and campaigns
- To actively screen and approve press releases prior to any such press release being published by (a) contracted service providers (b) internal persons (c) employees of the company
- To oversee any and all company media statements on behalf of the company and the shareholders, upon receiving approval from the shareholders prior to publishing
- Maintain effective internal communication with all other internal and external parties
- Take responsibility for creating suitable content across all digital platforms (eg. Facebook / Website / Instagram / Youtube / TikTok / LinkedIn / etc.) in conjunction with the company
- Building and maintaining relationships with top clients per market segment
- To anticipate on guest needs, focusing on the end user and ensure guest satisfaction and suggest potential improvements to guest experience
Consultant: Lisa Dietrich - Dante Personnel Cape Town
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