Marketing Coordinator - Umhlanga Rocks
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We are seeking a dynamic and creative Marketing Coordinator to join our team. The ideal candidate will be responsible for coordinating and executing marketing and sales initiatives across various channels, including social media, SEO, email marketing, and lead generation. They will work closely with the recruitment and sales teams to support their efforts and drive business growth. This role requires a proactive individual with strong organizational skills and a passion for marketing and sales. Designing and crafting engaging content for social media platforms, including graphics, videos, and copywriting. Implementing SEO strategies to improve website visibility and drive organic traffic. Managing website administration tasks, including content updates, user experience improvements, and optimization for search engines. Developing and executing email marketing campaigns to nurture leads and engage customers. Generating leads through various channels and qualifying them for the sales team. Leveraging CRM/database campaigns to optimize customer interactions and track marketing performance. Planning and executing marketing campaigns to promote products/services and drive brand awareness. Creating and distributing video communications to engage with the target audience. Conducting market research and competitor analysis to identify trends and opportunities. Designing and analyzing customer surveys to gather feedback and improve customer satisfaction. Collaborating with the recruitment and sales teams to align marketing efforts with business goals. Analyzing sales data and running reports for management to track progress and identify areas for improvement. Submitting a weekly report summarizing marketing activities, key metrics, and achievements. Managing CSI projects and running competitions to engage employees and customers. Liaising with suppliers, such as Xopa, First Tech, and Pnet, to coordinate marketing initiatives and campaigns. Overseeing the management of the telephone system and database to ensure accuracy and efficiency. Assisting with office management tasks and providing administrative support as needed. Bachelor's degree in Marketing, Business Administration, or related field. Proven experience in marketing and sales coordination, preferably in a similar industry. Strong understanding of digital marketing tools and platforms, including social media, SEO, email marketing, and CRM systems. Excellent written and verbal communication skills, with the ability to create compelling content and engage with diverse audiences. Analytical mindset with proficiency in data analysis and reporting. Highly organized with the ability to multitask and prioritize tasks effectively. Creative thinker with a passion for staying up-to-date with industry trends and best practices. Team player with the ability to collaborate effectively with cross-functional teams. Proficiency in MS Office Suite and graphic design software (e.g., Adobe Creative Suite) is a plus.
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