Marketing Manager - - Johannesburg

Our client, who is a leading provider of networking solutions for consumers and SMBs, is seeking a dynamic and experienced Marketing Manager to lead our marketing efforts in the South African market. If you are a strategic thinker with a passion for marketing and a proven track record of driving successful marketing campaigns, we invite you to join our team and contribute to our mission of providing innovative networking solutions.

Responsibilities:

Marketing Strategy Development: Develop and implement comprehensive marketing strategies to promote the company's products and services in the South African market. This includes defining target audiences, positioning and messaging strategies.
Campaign Management: Plan, execute and monitor marketing campaigns across various channels, including digital, social media, email and traditional marketing channels. Ensure campaigns are aligned with business objectives and brand guidelines.
Brand Management: Manage and strengthen the company's brand presence in the South African market. Develop brand awareness initiatives and ensure consistent messaging across all marketing materials.
Market Analysis: Conduct market research and analysis to identify market trends, customer needs and competitive landscape. Use insights to inform marketing strategies and optimize campaign performance.
Content Development: Oversee the creation of marketing content, including website copy, blog posts, social media content, and marketing collateral. Ensure content is engaging, informative, and aligned with brand messaging.
Digital Marketing: Lead digital marketing efforts, including SEO, SEM, social media advertising and email marketing. Monitor digital marketing metrics and optimize campaigns for maximum effectiveness.
Partnership Management: Collaborate with external partners, agencies and vendors to execute marketing initiatives and campaigns. Build and maintain strong relationships with key partners to drive mutual business objectives.
Budget Management: Develop and manage marketing budgets, ensuring efficient allocation of resources and adherence to budgetary constraints. Monitor spending and ROI for all marketing activities.
Team Leadership: Lead and mentor a team of marketing professionals, providing guidance, support and direction to achieve marketing goals and objectives.

Qualifications:

Diploma in Marketing or equivalent
Minimum 3 Years of Experience in Marketing
Proven track record of developing and implementing successful marketing strategies and campaigns
Strong understanding of digital marketing channels and technologies.
Excellent analytical skills with the ability to interpret data and insights to drive marketing decisions.
Exceptional communication and interpersonal skills, with the ability to influence and collaborate across teams.
Creative thinker with a strategic mindset and the ability to think outside the box
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

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