Marketing Manager - South Africa
Ability Recruitment
Reference: JHB003220-LdS-1 We are seeking a dynamic Mall Marketing Manager to oversee and coordinate all aspects of on-site marketing initiatives. This pivotal role involves formulating and executing sustainable marketing and brand strategies, driving public relations and communication policies, and effectively managing the outputs of the marketing and information team. As a key representative of Centre management, you will play a crucial role in enhancing the Mall's brand presence and customer engagement. REQUIREMENTS: Minimum Grade 12 Degree in Marketing, Business Administration or similar qualification Between 3 – 5 years of relevant experience, Retail management sector or similar role Familiarity with social media and web analytics DUTIES: Develop and execute the Mall's annual marketing strategy and budget. Manage and control marketing expenditures in alignment with strategy. Coordinate creative campaigns and manage the advertising process. Act as the brand custodian for the shopping mall. Supervise and support the marketing team, overseeing their performance. Plan and implement promotions and events to enhance brand awareness. Cultivate media relations and oversee publicity efforts. Strategize and oversee promotion court sales activities. Coordinate the Mall's CSI (Corporate Social Investment) program. Ensuring a formal tenant relationship plan that effectively aligns with the strategy. Initiating tenant training, workshops, service audits, and awards programs as required. Implementing a research strategy and overseeing appointed service providers. Ensuring effective communication plans, including regular tenant newsletters and updates. Submitting detailed monthly reports for Mall owner packs and as required. Ensuring that monthly marketing newsletters are detailed, comprehensive, and submitted in good order. Annually
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