MARKETING MANAGER (BLOOD PORTFOLIO) (POS24185)

Area: Aeroton

Salary: R950 R1k

To oversee and manage all aspects of the Marketing of the Blood business unit, servicing the Transfusion Therapies, Bioscience, Pathology / RDT . Optimizing growth and profitability within the unit

Qualifications & Experience

Bachelor of Science (preferably in Nursing) or equivalent qualification
Marketing qualification preferable
Marketing or Brand management experience in the Blood Business Unit Essential
Knowledge of or working with SANBS an advantage
Knowledge of Project management an advantage

Overview of duties (not limit to)

Implementation of division marketing strategies
Analysis of regional sales, competitor and market share data, develop strategies and action plans to maximise sales potential
IQVIA/IMS Data intermediate/super user, understanding, interpretation
Management of resources i.e. budget, stock, time, systems, sales tools
To develop and sustain strong working relationships with key stakeholders in order to ensure continuous brand loyalty and advocacy.
Develop customer proposal / presentation for communication and implementation.
In-depth understanding of regional and national trends and customer dynamics
Proactive actions to prevent potential threats to business results
Understand customer practices and prescribing habits
Respond to customer requests and resolve regional issues timeously
Coach and develop the sales representatives
Frequent customer visits with and without product specialists
Analysis and monthly reporting on team performance
Monitor and develop action plans to correct underperformance
Manage field force effectiveness measure

Closing date: 14 July 2024

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