A Product Manager takes responsibility for the brand within the organisation at all levels. The ownership in all its forms is taken by the Product Manager as custodian for the brand . Various factors such as the product's target market, Channel strategy, the products and prices offered by the competition and how the product fits within the company's business model are all aspects to be considered by the Product Manager . Generally, a Product Manager manages one or more tangible products. The Product Specialist's title is often used in many ways to describe drastically different duties and responsibilities. Product Marketing: Creating strategy for effective marketing to target markets Incentives, promotions or deals Training resalers and sales team Review products performance on an ongoing basis Capitalise on opportunities presented. Finding new markets for your products Understanding where your competitors are vulnerable Monitoring your competitors product innovations Influence the organisationbs ability to deliver value to customers Make fact-based decisions regarding marketing strategy on money spent ,i.e. what has been a sound return on investment Maximising marketing spend available from Vendor Design effective, cost-efficient implementation programmes Timeously supplying proof of execution of activities Understand the Vendor's key areas of focus and ensure strategy is aligned with the same Focus on understanding cost structure and cost position relative to competitors Identify Vendor's and strategic objectives, target the market selected and the desired positioning for the company, the product or brand . Vender management Sales support Back office support 3 - 5 years in an IT environment - specialising in Networking products Relavant marketing qualification Knowledge of the sales cycle R 25k per month plus incentives
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