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Production Coordinator Pretoria - South Africa

U.S. Embassy & Consulates in South Africa

The selected candidate must be able to start work within (12) weeks of receipt of agency authorization and/or clearances/certifications, or their candidacy may not be considered. The Digital Production Coordinator works under the direct supervision of the Public DiplomacyOfficer for Strategic Content Coordination (PDO/SCC) or Public Affairs Officer (PAO) designee, and has no supervisory responsibilities. Is responsible for the production of visual and multimedia elements of Embassy and other Mission South Africa public engagement, including design, creation, and/or acquisition of customized visual and multimedia content that is dissemnated online, in person, or via traditional broadcast. Creates compelling visual content for Mission South Africa outreach materials by assessing visual aspects of the South African media environment, public preferences for visual content formats and dissemination channels, and the impact of Missin visual materials. Major Duties and Responsibilities Implementation Plans, designs, creates, and delivers visual and multimedia elements for Embassy and other Mission engagement with South African publics in a variety of formats required for dissemination through online, traditional broadcast, and in-person channels. Visual and multimedia content includes video and audio material; storyboards; graphics; artwork; photos; photo galleries; and similar visual and multimedia products. Identifies, selects, designs, and cutomizes compelling visual and/or multimediamaterial for inclusion in strategic content packages. Develops custom-produced digital projects in support of specific public engagement goals with target audiences (for example, video in support of a specific policy initiative). Compiles/edits strategic content packages, incorporating policy material and appropriate visual/multimedia elements to support Mission objectives, appeal to priority audience segments, and meet multiple format requirements for dissemination. Defines, designs, and creates oriiginal professional graphics, infographics, branding, photos, etc., as well as multimedia material to support Missioni public engagement with all audience groups, using tools such as Adobe inDesign, Illustrator, and Photoshop. Conducts on-camera interviews with Public Diplomacy (PD) contacts in all sectors, ranging from high school students to high-profile celebrities, South African officials and ministers, and U.S. government (USG) officials, on location or in-house, using digital photo/video equipment and current techniques. Identifies visual and multimedia products (such as templates, stock imaes, or video clips) for acquisition from USG sources, third parties such as non-gvernmental organizations (NGOs), and partner institutions and commercial vendors; maintains Mission archive of visual and multimedia materials. Desiigns and provides on-the-job raining to PD and other Mission locally employed (LE) Staff to expand in-house capacity to shoot quality photos and videos in conjuction with PD Public Engagement activities. Ensures uniformity of aesthetis and branding to support PD activities with all audience sectors (Emerging Boices [EV], Established Opinion Leaders [EOL], and Press Media. Ensures that all products comply with Department of State (DOS) policies with U.S. and South Africal laws, such as the Americans with Disabilities Act. Responsible for post-production of visual and multimedia content using Adobe Premiere/After Effects (or equivalent South African tools); creates closed captioned text files as required; tags and archves all visual and multimedia content as required. Ensures that all tags adhere to the Mission's tagging taxonomy. Monitors and interprets standards for video and image performance. Strategic Planning, Analysis, Evaluation, and Recommendations Reserches, tracks, and analyzes countrywide and regional digital trends to identify changing audience preferences for content structure and format, including graphic, video, photo, and audio components. Working with Strategic ontent Coordination colleagues, tracks audience demographics, interests, and information consumption preferences. Actively plans at least six months in advance to shceudle production of multimeida and other digital products requriedfor editorial calendar of policy priorities, as well as multiple projects for the projected slate of Mssion programs and activities. Working with the Community Management Coordinator, analyzes impact of prior visual and multimedia products to fine-tune plans for future projects engagement. Contributes to Pd elements of the Misision's Integrated Country Strategy (ICS), annual Public Diplomacy Implementation Plan (PIP), and Public Diplomacy Country Context (PDCC). Recommends equipment required for digital production capacity to support stratgic content. Recommends best practices for visual and multimedia componets of Embassy and other Mission external communication. Recommends innovative online engagement initiatives and campaigns focusd on visual and multimedia communiation skills for EV and EOL sectors. Develops procedures and checklists to facilitate LE Staff use of visual, audio, and traditional products of public engagement. Intra-and Interagency Coordinaton Develps strong, collaborative working relationshps throughout the Mission to expand awareness of the power of visual and multimedia material in creating compelling strategic contect to support Mission objectives. Encourages information sharing across the Mission, inlcuding constituent posts, to develop procedures for proucing and sharing visual and audio content. Actively supports Mission elements, including American Spaces and other PD staff, in developing visual and multimedia components of PD activities and projects; seeks input from PD and Mission colleagues in developing and producing Strategic Content stand-alone campaigns. Provides informal training to colleages on digital production equipment and techniques. Administrative Functions Tracks license and equipment acqusitions to build and sustain Mission digital production capacity, in collaboration with the Strategic Content Coordination team. Maintains inventory of digital production equipment, software, and licenses. With the Strategic Content Coordination and Resource Cooordination teams, maintains required office records and files, and ensures that digital production contacts are included in Mission contact databases. Drafts office correspondence in English and local language, including proposals, scripts, audience preference trends, and evalation reports. Provides informal interpretationi and translation from/to English and local language when required. Provides input for PD Tools and actiivity tracker. Serves as Contracting Officer's Representative (COR) for contracts in support of Strategic Content Coordination operations. Educaition : An associate's degree or two years of full-time university studies in design, advertising, mass communications is required. Prior Work Experience : This position requirs a total of at least five years of progressively responsible experience in design, creation, and packaging of visual and multimedia content for digital marketing, advertising, or mass communicaions purposes, including extensive experience as an advanced end user of industry standard desktp and mobile software applications, internet and related communications technologies, and integration of visual content into web content management sstems. [Note: candidates considered for this position must provide a portfolio of original work demonstrating visual and multimedia design competence]. Language Proficiency : Fluency in English - Speaking/Reading/Writing is required. (This will be tested). J ob Knowledge : Must have strong creative skills and detailed knowledge of audio and video production, graphic design, and other visual content creation. Must understand how online digital properties and communities' function. Must have detailed knowledge of the attitudes of target audience groups and their preferences for specific content, format, and delivery of visual communication. Knowledge of trends in regional and international communications patterns and how they affect the South African communications landscape is required. General knowledge of digital promotion techniques, audiences' analysis and analytics, and customer service standards is required. Must have general knowledge of project management, including defining project objectives, outcomes, and assessment methods. Must have detailed knowledge of legal regulations and procedural guidelines affecting use of visual and multimedia content as well as copyright and other restrictions on use of materials is required. General knowledge of U.S foreign policy in South Africa and comprehensive knowledge of the PD mission, of its role in Mission South Africa goals, and of both traditional and online engagement tools and programs used to convey U.S. foreign policy to the public is required. Skills and Abilities : Analytic Skills : Must have strong analytic skills to identify target audiences and understand how Mission use of images, graphics, video, and audio can affect audience sensitivities. Must be able to perceive the emergence of new audience preferences and trends in information consumption and visual and multimedia norms, to produce targeted digital or traditional visual content in support of Mission external engagement. Must be able to analyze content from multiple sources (internal and third party) and determine when and how to use the content in Mission visual products. C ommunication/Interpersonal skills : Must have excellent, documented visual storytelling, written, and oral communication skills to create and adapt visual, audio, and printed material for dissemination in English and a local language. Must have strong interpersonal skills to maintain Mission-wide collaboration on the creation of visual and multimedia content in support of Mission public engagement. Must be able to contribute to discussions of priority engagement, strategic content, and use of visual and audio materials and dissemination channels. Must be able to tailor communications to fit formal and informal situations and different ethnic, religious, and linguistic cultures. Must be able to brief U.S. officers and visitors on South African communication patterns and trends in digital tools and content dissemination channels for visual communication. Management skills : Must be able to bring together offices and agencies from across the Embassy and the broader Mission to identify and share visual and audio content. Must be able to identify and resolve, or seek help in resolving, problems with use of visual and multimedia content in online or traditional public engagement. Must be able to contribute to development and updating of procedures and guidelines in response to changing communication technologies, and changes in public opinion, formats, and internal Mission preferences for producing and sharing visual and audio content. Must be able to assess Mission digital production capacity and determine which acquisitions (equipment, software, etc.) will meet current and future needs. Technical skills : Must have detailed knowledge of multiple formats, digital tools, and platforms for visual content creation, editing (audio, visual, multimedia, and graphic), and distribution through traditional and digital channels. Must be able to create and use photo and video sharing sites, podcasts, video, and other immersive platforms. Must be highly skilled in use of digital software and editing tools, content databases, and reporting tools. Must be familiar with audience analyses and analytic tools (Hootsuite, Google Analytics, et al). Availability : Must be available to travel throughout South Africa to develop professional contacts and create content (photo/video of ambassador's travel, PD programs, etc.). Proficiency in the use of Microsoft Word and Excel is required. (This will be tested). Salary and Benefits : Basic Salary: R573,762 – R803,343 per annum Cash Benefits: R 87,874 – R107,005 per annum Non-cash benefits include medical, pension and others where applicable Apply Now
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