Senior Copywriter (Digital) - Johannesburg
We are seeking a skilled Senior Copywriter to collaborate with our CX, UX, and UI designers in developing clear and engaging copy for various digital touchpoints, including apps, websites, chatbots, notifications, mailers, infographics, and videos. Your role will involve driving the vision for product language, defining communication standards, managing project workflows, and providing mentorship to junior writers.
Responsibilities:
- Collaborate with design teams to craft messaging and micro copy for user journeys.
- Drive the vision for product language across customer touchpoints.
- Identify and address problematic moments in user flows to enhance the overall customer experience.
- Define communication standards and processes to ensure consistency across channels.
- Present work to stakeholders and maintain positive relationships.
- Manage projects and copy requests, prioritizing tasks and tracking time spent.
- Mentor junior writers and educate cross-functional partners on content best practices.
- Develop playbooks for executing content strategy across the enterprise.
- Stay updated on industry developments and seek opportunities for process improvement.
Qualifications and Experience:
- Advanced Diplomas/National 1st Degrees (Essential)
- Degree or Diploma in English, Copywriting, Communications, or Journalism (Preferred)
- Certification in UX Writing, Content Strategy, UX, or Design (Preferred)
- 4-7 years of experience in Digital Copywriting, preferably in the Insurance or Financial Services industry
Technical Skills:
- Proficiency in relevant design tools
- Strong writing, editing, proofreading, layout, and design skills
- General communication skills
Behavioural Competencies:
- Collaborative mindset
- Effective project management abilities
- Ability to leverage feedback for continuous improvement
- Commitment to continuous learning and growth
- Strong technical and professional knowledge
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