Senior Insights Strategist (digital & radio) - Sandton
WHO ARE WE? We are a dynamic and innovative media solutions group dedicated to driving success through cutting-edge multichannel strategies. Our mission is to deliver impactful and effective media solutions that empower our clients to excel in the digital communications industry. WHO ARE WE LOOKING FOR ? An experienced Insights Specialist with in-depth knowledge of consumer behavior and shifts, especially in the digital and radio domains. WHAT WILL YOU DO? As a key member of our team, you will play a crucial role in conceptualising and productising innovative multichannel media solutions. Your responsibilities will include: Developing insights to support our clients' marketing objectives and drive ROI. Building compelling storylines from a convergence and multichannel perspective. Evaluating briefs and providing strategic recommendations for clients and advertisers. Proactively generating ideas to enhance client media strategies. Preparing and delivering presentations to clients and advertisers. Taking a proactive approach in analyzing various sectors and devising comprehensive 360-degree solutions. You'll also be involved in: Developing a multichannel product set aligned with specific marketer objectives. Formalizing and executing a product development process. Playing a key role in championing the development and delivery of performance-based campaigns. Being actively engaged in strategic pitches. Contributing significantly to the development of multichannel skills across our group. Undertaking key projects as directed by management, such as new business pitches and media landscape reports. Building strong client relationships, both internally and externally, to better understand client needs. Collaborating with our Sales team in client presentations. Attending regular status meetings and necessary training sessions. Preparing and maintaining detailed internal documents and collateral to support our sales teams. WHAT DO YOU NEED? To excel in this role, you should possess the following qualifications and skills: A degree or equivalent (NQF 7) in Marketing, Advertising, or Media Studies. A minimum of 5 years of experience in a mid-level position within a large Media or Market-related organization. Access to your own vehicle, a valid SA Driving License, and the ability to travel with your own transport. Additionally, you should have: Extensive knowledge of market, consumer, and research dynamics. Proficiency in common media tools, advanced media tools, and emerging media tools such as Telmar, Arianna, AMPS, TGI, Effective Measure, Google Analytics, and Ad Dynamix. Strong commercial understanding and experience. Proven analytical and problem-solving skills to support our sales strategy. A deep understanding of data collection, consolidation, integration, and analysis to inform multichannel solutions. In-depth knowledge of consumer behavior and shifts, especially in the digital and radio domains.
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