Social Media & Content Development Coordinator (Beauty & Aesthetics) - - Cape Town City Centre

SOCIAL MEDIA & CONTENT DEVELOPMENT COORDINATOR - Beauty & Aesthetics Industry

TABLE VIEW (West Coast) - Western Cape (ZA)

START: A.S.A.P / May 2024

TRADING HOURS:

REPORTS TO: Director

REMUNERATION & COMPANY BENEFITS

REQUIREMENTS & EXPERIENCE:

Qualification in journalism / communications / marketing, or advertising
At least 3 years of proven experience in social media/community management and/or content strategy
Strong command of the English language and excellent written and verbal communication skills
Knowledge of each social network and best practices with emerging trends
A creative thinker, with the ability to use both data and intuition to make decisions
Self-starting and proactive with a sense of urgency and strong attention to detail. A proactive mindset with the initiative to lead. We're looking for someone who can independently drive our social media efforts forward.
Experience using social media marketing tools and analytics platforms.
Creativity and innovative thinking, with a keen eye for design and content.
Familiarity with SEO principles and content optimization.

SKILLS & BONUS ATTRIBUTES:

Excellent social listening skills
Ability to understand historical, current, and future trends in the digital content and social media space
Strong copywriting and copy editing skills
Impeccable time management skills with the ability to multitask
Detail-oriented approach with ability to work under pressure to meet deadlines
Ability to work well under pressure
Deadline driven / time management
Innovative and Organised
Resilient and courageous
Self-managed and Takes the initiative
Curious / enquiring mind
Aesthetics, Personal Grooming and Skin Care trend enthusiast

Advantageous

RESPONSIBILITIES & DAY-TO-DAY DUTIES:

Oversee and curate engaging and relevant content for all social media platforms.
Planning, creating, and publishing of various content types (Facebook posts, Instagram posts, TikTok, tweets, blog posts, in the form of images, GIFs, videos, slideshows, quizzes etc.)
Planning, creating and publishing ads on social platforms
Running of competitions on social platforms
Managing a monthly budget for ads and boosted posts
Managing listings and other review platforms
Assisting with monthly newsletters
Edit, sort and post photos for “before & after” campaigns

Measure the success of social media campaigns through key performance indicators (KPIs) and analytics tools.
Provide regular reports and insights to optimize future strategies.

Keep abreast of the latest social media trends, best practices, and emerging technologies. Apply this knowledge to continually enhance our social media presence.
Keeping abreast of local and international social media trends and tools
Developing a thorough understanding of the Aesthetic & Skin Care industries and building relationships with suppliers and stakeholders
Reporting to the Director on a regular basis to keep them updated and informed on the day-to-day operations and progress of work

Proficiently use social media marketing tools to streamline processes, monitor performance, and enhance overall efficiency.

Monitor SEO performance and user engagement on social media platforms.
Propose and implement content optimization strategies for improved visibility.
Using measurement tools to provide reports on metrics, and recommend ways to improve on those metrics through testing and new initiatives

Actively engage with industry professionals, influencers, and virtual communities. Cultivate relationships to expand our network and enhance brand credibility.
Community management (responding to comments and relaying feedback)
Handling of all complaints that are received via social media

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