Marketing Communications Manager - Deka Minas Pty Ltd T/A Deka Minas - Soweto

Introduction About our client: Our client is a well established, household brand in South Africa and has been delivering market leading solutions in the Financial Services and Insurances space for over two decades. About us: Deka Minas is the world's first subscription based professional services company. Our main lines of business are Human Capital Advisory and Recruitment Services in Sub-Saharan Arica, The Middle East and Southeast Asia. Description The successful incumbent will play a dual role and be responsible for the communications and campaigns deliverables within the entity. The successful incumbent will be responsible to create messages that inform, educate, enrich customers of the brand. ResponsibilitiesCommunications (40%) With assistance from the team, develop and implement a communication strategy for internal and external comms. Manage the annual communications plan for all channels internal and external. Manage day-to-day communication requirements from business for BetterBond. Identify potential new communications, working across the teams to plan and develop content. Build and maintain communication templates and the sending thereof. Ensure that there is a consistent tone of voice in communications line with brand CI and company culture. Track, measure and report on the effectiveness of the communication channels. Manage Salesforce Marketing Cloud as a tool for communications and constantly learn new skills as new features become available. Understand Campaign (60%) Working with the team to coordinate the strategy and development of relevant focused campaigns to further the company’s objectives Manage, deliver and monitor campaigns towards achieving the agreed milestones as required Create campaign toolkits and material Manage the campaign plans for all channels. Identify and implement potential new campaigns for lead generation. With assistance of a copywriter, create content accordingly for digital campaigns (email, SMS and WA) and website campaigns (interaction studio). Ensure that there is a consistent tone of voice in campaigns in line with brand CI and brand campaigns. Track, measure and report on the effectiveness on the campaigns. Use insights to develop audience-based testing strategies to drive leads and engagement, and to continually adjust these audiences based on campaign performance results and continued analysis. Ensure understanding of Customer Experience across the value chain to better identify drip campaigns required to drive action – i.e. taking the next step in the buying journey and ultimately closing the sale. Manage Salesforce Marketing Cloud as a tool for campaigns and constantly learn new skills as new features become available. Responsible for maintaining databases, using data analyses to optimize direct and interactive campaigns, and creating custom reports. Demonstrate the ability to create accessible, engaging, and high-impact campaigns, and to stay abreast of latest database marketing trends, channels and tools. RequirementsThe successful candidate must have: A relevant degree (or equivalent) in marketing, business, communications, or related field. Strong understanding of best practices in direct communications and campaigns, digital marketing and lead generation. Understanding of database architecture, technologies and data security. Understanding of data modelling to support database marketing. Ability to quantify and report on ROI for all marketing activities. Strong organizational and time management skills Very good communication (written, verbal) skills Attention to detail Proven track record in communications and campaign management (POE) Ability to build internal emails in Outlook and external emails using HTML and Marketing Cloud Content Builder. Extensive experience in email, SMS, WhatsApp and other direct forms of direct marketing campaigns Proven track record of communications platform (ideally Salesforce Marketing Cloud, alternative CRM / email platform) 3-5 years’ experience working in communications/email specialist role, ideally with Salesforce Marketing Cloud experience. Salesforce Marketing Cloud Email Specialist Certification Advantageous Please note that by submitting your personal information to Deka Minas you free-willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information Apply Now

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Marketing Communications Manager - Soweto

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