understand campaign objectives, target audience, and budget constraints Conduct thorough market research and creation, targeting parameters, bid management, and budget allocation Continuously monitor campaign performance actionable recommendations Budget Management: Ensure efficient allocation of clients' budgets to achieve the best Monitor spending and campaign pacing to stay within budget constraints and adjust as needed Stay Up to Date
understand campaign objectives, target audience, and budget constraints Conduct thorough market research and creation, targeting parameters, bid management, and budget allocation Continuously monitor campaign performance actionable recommendations Budget Management: Ensure efficient allocation of clients' budgets to achieve the best Monitor spending and campaign pacing to stay within budget constraints and adjust as needed Stay Up to Date
long-term financial planning Budgeting and Forecasting: lead the budgeting and forecasting processes, aligning financial goals with overall company objectives Monitor budget adherence and provide proactive recommendations
professional and consistent Manage the overall marketing budget and work closely with the Business/Product Managers Managers to define the individual product marketing budgets Responsible for final approval of all marketing