of selected product-related communication with media and other stakeholders Development and distribution product-related communication to media and other stakeholders i.e. media releases, media responses and product updates direction, briefing documents for spokespersons – media interviews, development and delivery of product hot sheets Responsible for product launches to media Includes development of PR strategies for the product product and overall brand Logistics Planning and Media Launch Plans Managing PR and Internal Communication
its capabilities at exhibitions, expos, marketing media and publications Identify strategic publications