data using data mining techniques to understand customer behaviour and make recommendations for marketing insight into marketing and customer trends such as market segmentation, customer preferences and special operational teams about campaigns, promotions, customer demographics behavioural trends, etc. Oversee determine effectiveness and participation levels of customers in a gaming promotion. Benchmark performance statistics campaigns. Through BI solutions track changes in customer behaviours and preferences and identify correlations
data using data mining techniques to understand customer behaviour and make recommendations for marketing insight into marketing and customer trends such as market segmentation, customer preferences and special operational teams about campaigns, promotions, customer demographics behavioural trends, etc. Oversee determine effectiveness and participation levels of customers in a gaming promotion. Benchmark performance statistics campaigns. Through BI solutions track changes in customer behaviours and preferences and identify correlations