be skilled in both relationship management and business acumen The Key Account Manager must be an effective a deep understanding of the client's industry, business goals, challenges, and market trends to tailor and market changes that may affect the client's business, and proactively share insights and opportunities risk tolerance. Education: A bachelor's degree in business, Marketing, Sales, or a related field is often requirement. Advantageous: Master's degree in business administration (MBA). Skills, Experience and Deliverables