country agent in respect to Sales, Marketing and Operations Coordinate regular meetings with agent's teams Assign sales, distribution, and marketing targets to agent based on business targets and follow up these targets trainings and coaching to agent and their teams Regular Trade Visits with agent to coach and unlock distribution targets, and our execution in all channels Ensures agent fully understand and execute SOILL execution / merchandising benchmark agent against key initiatives/goals Be a credible FMCG business consultant to agent's and customers