Market Development Representative Informal Trade
Commercial
Accountable
Key Accountabilities and Outputs Customer Management Objectives To be actively engage and BevCo governance requirements Sales and Trade Marketing Objectives To actively support the sales and distribution distributors for the area To assist in execution of the marketing plan for the area as required (incl activations Success Factors Customer Perspective Communication Routine communication with customers or clients Problem
Market Development Representative Informal Trade
Commercial
Accountable
Key Accountabilities and Outputs
Customer Management Objectives
To be actively engage BevCo governance requirements Sales and Trade Marketing Objectives To actively support the sales and distribution distributors for the area To assist in execution of the marketing plan for the area as required (incl activations Success Factors Customer Perspective Communication Routine communication with customers or clients Problem
Market Development Representative Informal Trade
Commercial
Accountable
Key Accountabilities and Outputs
Customer Management Objectives
To be actively engage BevCo governance requirements Sales and Trade Marketing Objectives To actively support the sales and distribution distributors for the area To assist in execution of the marketing plan for the area as required (incl activations Success Factors Customer Perspective Communication Routine communication with customers or clients Problem
leading the marketing initiatives and growth strategies for the Energy brands in the market. Working closely
closely with the Portfolio Marketing Manager, the Brand Manager will develop and execute brand strategies
strategies, manage marketing campaigns, and ensure a consistent and compelling customer experience across various
Portfolio Marketing Manager.
Implement initiatives aimed at enhancing brand equity, market positioning
positioning, and customer engagement.
Monitor market trends, competitor activities, and consumer insights
responsibilities: Execution of the marketing strategy in line with published marketing calendar. In line with pricing of mediums for communication at optimal pricing Customer centricity is key to executing campaign aligned the market, product categories, and the brand Reporting and analysis on effectiveness of marketing campaigns- abreast of newness in the marketing space to ensure we stay relevant in the market Closely monitor competitor Positioning Integrated Marketing Communications Media and Public Relations Marketing Digital Literacy Preference
responsibilities: Execution of the marketing strategy in line with published marketing calendar. In line with pricing of mediums for communication at optimal pricing Customer centricity is key to executing campaign aligned the market, product categories, and the brand Reporting and analysis on effectiveness of marketing campaigns- abreast of newness in the marketing space to ensure we stay relevant in the market Closely monitor competitor Positioning Integrated Marketing Communications Media and Public Relations Marketing Digital Literacy Preference
strategic accounts (get involved) 2. Provide customers with a point of contact scenario. 3. Apply the relationships. 8. Contribute to sales CSM results, grow customer satisfaction and relationships. 9. Provide a sales or exceed the agreed annual targets (unit sales, market share and gross profit) 13. Only utilize suppliers on after-market panel. This to ensure that the vehicle warranty remains intact to the customer. KEY DRIVERS deliveries and handovers. CUSTOMER RELATIONS 1. Manage and drive high level of customer interaction. Ensuring
service offering to Formal Convenience Trade customers, banner groups and outlets. The role will manage and regional level and promote sales growth and customer satisfaction by successfully executing the national geographies, increasing brand equity, sales volume, market share, and corporate reputation.
Key
/>Provide timely feedback to Channel Managers, Trade Marketing and other relevent parties
Actively adjust
Model for The Beverage Company
Contribute to Customer and Product Segmentation Modelling, and Channel
This includes financial negotiations with key customers and reviews of business activities. Be responsible trade support / allowances and rebates. Attend customer meetings with the Sales teams, when appropriate and analyse customer profitability. Assist commercial teams in negotiations with key customers on new proposals queries / audits where applicable. Marketing Teams: Monitor the brand marketing teams in the following: Assist purchase orders against forecasted spending for the marketing teams; Responsible for monthly analysis and commentary
trade support / allowances and rebates. Attend customer meetings with the Sales teams, when appropriate and analyse customer profitability. Assist commercial teams in negotiations with key customers on new proposals queries / audits where applicable. Marketing Teams: Monitor the brand marketing teams in the following: Assist purchase orders against forecasted spending for the marketing teams; Responsible for monthly analysis and commentary requirements; Where applicable, attend internal marketing meetings, providing financial input and feedback