content, structure, and technical elements to improve search engine rankings and organic traffic and implement on-page and off-page SEO tactics to improve visibility and discoverability. Monitor and analyze metrics, and make data-driven recommendations for improvements and plan, execute, and optimize paid advertising segmentation and personalization techniques. Continuously analyze data and user behavior to identify areas
merchandising strategies and identify areas for improvement. Use insights gained from data analysis to make store personnel, and identify opportunities for improvement. Overall, the role of a merchandiser is to drive