and scientific communication for each quadrant. Build Customer Decision Journey, Identify and prioritize objective. Develop a detailed Brand plan. Establish sales budget and promotional budget. Have understanding funnel (awareness, consideration, usage, loyalty). Build patient journey map and identify leverage points decide on the promotional materials, key message to doctors & consumers and sales points, marketing activities marketing incentives for products not included in the sales incentive structure. Create various promotional
and scientific communication for each quadrant. Build Customer Decision Journey, Identify and prioritize objective. Develop a detailed Brand plan. Establish sales budget and promotional budget. Have understanding funnel (awareness, consideration, usage, loyalty). Build patient journey map and identify leverage points decide on the promotional materials, key message to doctors & consumers and sales points, marketing activities marketing incentives for products not included in the sales incentive structure. Create various promotional