content and its use / re-use across the cluster/countries as SPOC (single point of contact) for content embrace and drive modular content in the cluster/country; support the enablement/embedding of related tools contribution to global content creation. // Fosters cross-country exchange of all types of content (modular and non-modular journeys / campaign planning and follows-up with countries on execution of end-to-end campaign blueprints (content re-use is a core KPI) // Contributes to the country/cluster brand planning, incl. IBP, P&I budgeting
content and its use / re-use across the cluster/countries as SPOC (single point of contact) for content embrace and drive modular content in the cluster/country; support the enablement/embedding of related tools contribution to global content creation. // Fosters cross-country exchange of all types of content (modular and non-modular journeys / campaign planning and follows-up with countries on execution of end-to-end campaign blueprints (content re-use is a core KPI) // Contributes to the country/cluster brand planning, incl. IBP, P&I budgeting