overall engagement on social media. Monitoring and analytics – monitor social media platforms for trends identify areas for improvement. Social listening – monitor and report on customer feedback, sentiments and
brand, products and act as Brand Guardian.
Monitor marketing effectiveness metrics and develop plans plans and practices to drive improvement.
Monitor competitor marketing programmes
Attend Brand
regulations
processes in the use of branding is in place.
intelligence. Manage and lead the execution, monitoring and measurement of marketing campaigns and their