important Must have experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route defining opportunities to constructively influence shopper behaviors uniquely based on channel and medium visibility and impact at all shopper touch-points. Retailer-specific shopper engagement opportunities through through understanding of distinct shopper and mission profiles and shopper engagement strengths. Reviewing and setting annual business KPIs/milestones for shopper engagement programs by channel. Managing customized
important Must have experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route defining opportunities to constructively influence shopper behaviors uniquely based on channel and medium visibility and impact at all shopper touch-points. Retailer-specific shopper engagement opportunities through through understanding of distinct shopper and mission profiles and shopper engagement strengths. Reviewing and setting annual business KPIs/milestones for shopper engagement programs by channel. Managing customized