for the Category & Shopper Marketing Team is to be a trusted team of Shopper & Category experts to deliver Category growth, internally and externally. The Category team is living a category growth mindset to grow faster and more sustainably than the category through superior understanding and fulfilment >
activities. Work with category heads and stakeholders to define brand and category positioning. Promotion along its strategic execution. Collaborate with Category Managers and Procurement on upcoming promotions Obtain quotes from relevant service providers for all printed artwork in line with procurement policies general and other campaigns. Collaborate with Category Managers and liaise with suppliers to obtain high Corporate Identity and Theme Maintenance Ensure all artwork, copy and campaigns are aligned to the corporate
activities. Work with category heads and stakeholders to define brand and category positioning. Promotion along its strategic execution. Collaborate with Category Managers and Procurement on upcoming promotions Obtain quotes from relevant service providers for all printed artwork in line with procurement policies general and other campaigns. Collaborate with Category Managers and liaise with suppliers to obtain high Corporate Identity and Theme Maintenance Ensure all artwork, copy and campaigns are aligned to the corporate
portfolio to ensure budget target delivery for the categories.
portfolio to ensure budget target delivery for the categories. Ensuring up to date knowledge of the markets projects (market survey, pricing survey). Understanding all technical aspects and positioning of the different marketing assumptions for yearly budget for the categories. Managing promotional and advertorials campaigns current products / portfolios. Attending Global category meetings to improve cross pollination and information claims and product performance issues. Ensuring all administrative functions and system inputs are up
portfolio to ensure budget target delivery for the categories. Ensuring up to date knowledge of the markets projects (market survey, pricing survey). Understanding all technical aspects and positioning of the different marketing assumptions for yearly budget for the categories. Managing promotional and advertorials campaigns current products / portfolios. Attending Global category meetings to improve cross pollination and information claims and product performance issues. Ensuring all administrative functions and system inputs are up
the
brand internally and externally across all mediums.
- Manage the internal and external
Forecasting with relevant teams.
- Management of all related marketing financial budgets.
- Management
media content.
- Manage / Oversee all social activity on all channels.
- Manage external marketing
customer and competitor visibility and impact at all shopper touch-points.
Retailer specific shopper
Review and develop marketing plans to stimulate category participation incorporating into the annual brand
usage of the brand internally and externally across all mediums. - Manage the internal and external Corporate Forecasting with relevant teams. - Management of all related marketing financial budgets. - Management social media content. - Manage / Oversee all social activity on all channels. - Manage external marketing customer and competitor visibility and impact at all shopper touch-points. Retailer specific shopper engagement Review and develop marketing plans to stimulate category participation incorporating into the annual brand
usage of the brand internally and externally across all mediums.
and short-term product range plans with Global category Product Managers