strategies and build customer journeys using Adobe Journey Optimizer, leveraging data insights, segmentation Create and manage customer segments based on demographic, behavioural, and transactional data, ensuring relevance team to track customer engagement, conversion rates, and ROI, providing actionable insights and recommendations with a focus on marketing automation, CRM, and customer journey optimization. Proficiency in Adobe Journey the ability to interpret data, analyze results, and draw actionable insights to drive marketing strategies