Head of Marketing FMCG Food Retailer Durban - eThekwini
Saflin Consulting ltd
The Head of marketing is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth. They will oversee all aspects of marketing, including branding, advertising, digital marketing, product development, and customer insights, to ensure alignment with the company's overall business objectives. Develop and implement comprehensive marketing strategies to achieve business objectives. Lead and manage the marketing team, providing guidance and direction. Oversee the development of marketing campaigns, including advertising, promotions, and digital marketing. Conduct market research to identify opportunities for growth and keep abreast of industry trends. Monitor and analse marketing performance metrics to track progress and optimize campaigns. Collaborate with other departments, such as sales, product development, and finance, to ensure alignment and support business goals. Manage the marketing budget and allocate resources effectively. Revenue Growth: Increase in sales revenue attributed to marketing activities. Market Share: Percentage of market share captured by the company compared to competitors. Brand Awareness: Measure of brand recognition and recall among target audiences. Customer Acquisition Cost (CAC): Cost incurred to acquire a new customer through marketing efforts. Return on Investment (ROI): Ratio of net profit to the cost of marketing investments. Strategic Thinking: Ability to develop long-term marketing strategies aligned with business goals. Leadership: Capacity to lead and inspire a marketing team to achieve objectives. Analytical Skills: Proficiency in analysing market trends and performance metrics. Creativity: Innovative thinking to develop engaging marketing campaigns. Communication Skills: Effective communication with internal teams and external stakeholders. Financial Acumen: Understanding of financial metrics and budget management.
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