and execute brand strategies, manage marketing campaigns, and ensure a consistent and compelling customer
engagement.
Monitor market trends, competitor activities, and consumer insights to identify growth opportunities
/>Marketing Campaign Management:
Lead the coordination and execution of marketing campaigns across digital
develop impactful campaign materials and maintain brand consistency.
Analyze campaign performance metrics
trade marketing activities.
Define guidelines for in-trade promotional activities specific to BevCo
pricing Customer centricity is key to executing campaign aligned to building the brand Excellent relationship Reporting and analysis on effectiveness of marketing campaigns- relative to competitors and identifying corrective Project management skills key to managing multiple campaigns at the same time Manage multiple partners briefs relevant in the market Closely monitor competitor activity to identify which of our strengths we can exploit weaknesses we should be avoiding Able to manage activations and events in line with brief and brand identity
pricing Customer centricity is key to executing campaign aligned to building the brand Excellent relationship Reporting and analysis on effectiveness of marketing campaigns- relative to competitors and identifying corrective Project management skills key to managing multiple campaigns at the same time Manage multiple partners briefs relevant in the market Closely monitor competitor activity to identify which of our strengths we can exploit weaknesses we should be avoiding Able to manage activations and events in line with brief and brand identity
promotional grids and develop channel-specific regional campaigns where applicable
Coordinate with National
/>Constantly be aware of and communicate competitor activities, pricing, products and promotions
Provide
Trade Marketing and other relevent parties
Actively adjust the operating plan to accommodate such
Business, Financial and People Management
Actively participate in strategic planning and budgeting
Customer Management Objectives
To be actively engage and open relationships with outlets on (against set call rate and conversion targets) = actively seed BevCos portfolio into a defined area and channel of informal retailers To build and retain an active base of informal retail clients and to constantly requirements Sales and Trade Marketing Objectives To actively support the sales and distribution targets into marketing plan for the area as required (incl activations, promotions, fridges, POSM) To ensure BevCo merchandising
Outputs
Customer Management Objectives
To be actively engage and open relationships with outlets on (against set call rate and conversion targets) = actively seed BevCos portfolio into a defined area and channel of informal retailers To build and retain an active base of informal retail clients and to constantly requirements Sales and Trade Marketing Objectives To actively support the sales and distribution targets into marketing plan for the area as required (incl activations, promotions, fridges, POSM) To ensure BevCo merchandising
and Outputs Customer Management Objectives To be actively engage and open relationships with outlets on (against set call rate and conversion targets) = actively seed BevCos portfolio into a defined area and channel of informal retailers To build and retain an active base of informal retail clients and to constantly requirements Sales and Trade Marketing Objectives To actively support the sales and distribution targets into marketing plan for the area as required (incl activations, promotions, fridges, POSM) To ensure BevCo merchandising
communication skills to coordinate shipping and receiving activities.
LEADERSHIP and PLANNING 1. Properly plan all sales activity for allocated strategic accounts (get involved) place at Dealer level. 5. Co-ordinate after sales activities for allocated strategic accounts. 6. Provide the vehicle. 7. Apply diligence to all sales activities, in respect of: 8. Sensibly contribute to the
negotiations with key customers and reviews of business activities. Be responsible for the fixed assets and AR functions from Global & the Region; Ensure all SOX activities and actions are done on time. Financial Planning