Market Development Representative Informal Trade
Commercial
Accountable BevCos portfolio into a defined area and large channel of informal retailers To build and retain an active BevCo governance requirements Sales and Trade Marketing Objectives To actively support the sales and distribution distributors for the area To assist in execution of the marketing plan for the area as required (incl activations
Market Development Representative Informal Trade
Commercial
Accountable BevCos portfolio into a defined area and large channel of informal retailers To build and retain an active BevCo governance requirements Sales and Trade Marketing Objectives To actively support the sales and distribution distributors for the area To assist in execution of the marketing plan for the area as required (incl activations
Market Development Representative Informal Trade
Commercial
Accountable BevCos portfolio into a defined area and large channel of informal retailers To build and retain an active BevCo governance requirements Sales and Trade Marketing Objectives To actively support the sales and distribution distributors for the area To assist in execution of the marketing plan for the area as required (incl activations
successfully executing the national convenience channel strategy and effectively managing relationships geographies, increasing brand equity, sales volume, market share, and corporate reputation.
Key
relationships with key stakeholders within the Convenience Channel, Retail Key Accounts and regional sales teams
Negotiate listings, promotional grids and develop channel-specific regional campaigns where applicable
Provide timely feedback to Channel Managers, Trade Marketing and other relevent parties
Actively
leading the marketing initiatives and growth strategies for the Energy brands in the market. Working closely closely with the Portfolio Marketing Manager, the Brand Manager will develop and execute brand strategies strategies, manage marketing campaigns, and ensure a consistent and compelling customer experience across various various channels.
Key Responsibilities
Brand Strategy Development:
Develop and execute
Portfolio Marketing Manager.
Implement initiatives aimed at enhancing brand equity, market positioning
queries / audits where applicable. Marketing Teams: Monitor the brand marketing teams in the following: Assist purchase orders against forecasted spending for the marketing teams; Responsible for monthly analysis and commentary requirements; Where applicable, attend internal marketing meetings, providing financial input and feedback on time. Financial Planning & Analysis: Co-ordinate and prepare all the Sales numbers for Budgets profitability across all relevant dimensions, i.e. channels, customer, brand, SKUs, to support commercial
queries / audits where applicable. Marketing Teams: Monitor the brand marketing teams in the following: Assist
purchase orders against forecasted spending for the marketing teams; Responsible for monthly analysis and commentary
requirements; Where applicable, attend internal marketing meetings, providing financial input and feedback
time.
Financial Planning & Analysis: Co-ordinate and prepare all the Sales numbers for Budgets
profitability across all relevant
dimensions, i.e. channels, customer, brand, SKUs, to support commercial
on key assumptions to ensure an effective ROI Co-ordinates budgets and forecasts Documents and inputs assumptions
liaison meetings take place at Dealer level. 5. Co-ordinate after sales activities for allocated strategic or exceed the agreed annual targets (unit sales, market share and gross profit) 13. Only utilize suppliers agreed and approved FAW Southern Africa on after-market panel. This to ensure that the vehicle warranty keeping the customer informed of national and local market changes and events. • MONITORING and ADMINISTRATION
responsibilities: Execution of the marketing strategy in line with published marketing calendar. In line with pricing the market, product categories, and the brand Reporting and analysis on effectiveness of marketing campaigns- abreast of newness in the marketing space to ensure we stay relevant in the market Closely monitor competitor Positioning Integrated Marketing Communications Media and Public Relations Marketing Digital Literacy Preference responsibilities: Execution of the marketing strategy in line with published marketing calendar. In line with pricing