successfully executing the national convenience channel strategy and effectively managing relationships
relationships with key stakeholders within the Convenience Channel, Retail Key Accounts and regional sales teams
Negotiate listings, promotional grids and develop channel-specific regional campaigns where applicable
Provide timely feedback to Channel Managers, Trade Marketing and other relevent parties
Channel Strategy Development
Provide inputs to drive
compelling customer experience across various channels.
Key Responsibilities
Brand Strategy
across digital, social media, and traditional media channels to enhance brand desirability.
Work closely
point-of-sale materials aligned with brand, pack, and channel strategies.
Enhance brand visibility through
BevCos portfolio into a defined area and large channel of informal retailers To build and retain an active
BevCos portfolio into a defined area and large channel of informal retailers To build and retain an active
BevCos portfolio into a defined area and large channel of informal retailers To build and retain an active
profitability across all relevant dimensions, i.e. channels, customer, brand, SKUs, to support commercial
profitability across all relevant
dimensions, i.e. channels, customer, brand, SKUs, to support commercial