BRAND MANAGER: ENERGY BRANDS
Job Purpose
The Brand Manager for the Energy Portfolio
leading the marketing initiatives and growth strategies for the Energy brands in the market. Working closely
with the Portfolio Marketing Manager, the Brand Manager will develop and execute brand strategies, manage
manage marketing campaigns, and ensure a consistent and compelling customer experience across various channels
Responsibilities
Brand Strategy Development:
Develop and execute strategic brand plans for Energy brands in collaboration
responsibilities: Execution of the marketing strategy in line with published marketing calendar. In line with pricing strategies Ensure consistent interpretation of brand objectives and strategies amongst key internal and key to executing campaign aligned to building the brand Excellent relationship management skills across the market, product categories, and the brand Reporting and analysis on effectiveness of marketing campaigns- abreast of newness in the marketing space to ensure we stay relevant in the market Closely monitor competitor
responsibilities: Execution of the marketing strategy in line with published marketing calendar. In line with pricing strategies Ensure consistent interpretation of brand objectives and strategies amongst key internal and key to executing campaign aligned to building the brand Excellent relationship management skills across the market, product categories, and the brand Reporting and analysis on effectiveness of marketing campaigns- abreast of newness in the marketing space to ensure we stay relevant in the market Closely monitor competitor
Market Development Representative Informal Trade
Commercial
Accountable BevCo governance requirements Sales and Trade Marketing Objectives To actively support the sales and distribution distributors for the area To assist in execution of the marketing plan for the area as required (incl activations
Market Development Representative Informal Trade
Commercial
Accountable BevCo governance requirements Sales and Trade Marketing Objectives To actively support the sales and distribution distributors for the area To assist in execution of the marketing plan for the area as required (incl activations
Market Development Representative Informal Trade
Commercial
Accountable BevCo governance requirements Sales and Trade Marketing Objectives To actively support the sales and distribution distributors for the area To assist in execution of the marketing plan for the area as required (incl activations
groups and geographies, increasing brand equity, sales volume, market share, and corporate reputation.
Coordinate with Brand Managers in terms of regional implementation of brand plans, promotions, NPD
/>Provide timely feedback to Channel Managers, Trade Marketing and other relevent parties
Actively adjust
and manage sustainable, cost-effective route-to-market service methodologies for the Convenience Channel
Regional Sales Manager Isando Head Office Sales and Marketing Reporting Manager: General Manager Dealer Network correct any problem areas that could hamper the brand. · Responsible to manage work efficiently with clear feedback per visit template report including FAW branding and highlight any areas of concerns for further to protect the brand. · Collaborate with internal marketing team to ensure all marketing efforts are successfully successfully implemented at the dealers to promote the brand awareness and leverage sales. · Monitor customer
responsible in providing support to the various brands commercial teams by performing financial analysis monthly forecast submissions; Monitor gross margins, brand support and indirect expenses monthly in line with queries / audits where applicable. Marketing Teams: Monitor the brand marketing teams in the following: Assist budgets and forecasts for all elements of direct brand spending; Assist with preparation of accurate monthly monthly financial accruals for all elements of direct brand spending. Responsible for reviewing and approving
monthly forecast submissions; Monitor gross margins, brand support and indirect expenses monthly in line with queries / audits where applicable. Marketing Teams: Monitor the brand marketing teams in the following: Assist budgets and forecasts for all elements of direct brand spending; Assist with preparation of accurate monthly monthly financial accruals for all elements of direct brand spending. Responsible for reviewing and approving purchase orders against forecasted spending for the marketing teams; Responsible for monthly analysis and commentary