Market Development Representative Informal Trade
Commercial
Accountable BevCo governance requirements Sales and Trade Marketing Objectives To actively support the sales and distribution distributors for the area To assist in execution of the marketing plan for the area as required (incl activations
Market Development Representative Informal Trade
Commercial
Accountable BevCo governance requirements Sales and Trade Marketing Objectives To actively support the sales and distribution distributors for the area To assist in execution of the marketing plan for the area as required (incl activations
Market Development Representative Informal Trade
Commercial
Accountable BevCo governance requirements Sales and Trade Marketing Objectives To actively support the sales and distribution distributors for the area To assist in execution of the marketing plan for the area as required (incl activations
leading the marketing initiatives and growth strategies for the Energy brands in the market. Working closely the Portfolio Marketing Manager, the Brand Manager will develop and execute brand strategies, manage marketing channels.
Key Responsibilities
Brand Strategy Development:
Develop and execute strategic
Portfolio Marketing Manager.
Implement initiatives aimed at enhancing brand equity, market positioning
positioning, and customer engagement.
Monitor market trends, competitor activities, and consumer insights
responsibilities: Execution of the marketing strategy in line with published marketing calendar. In line with pricing and product strategies Ensure consistent interpretation of brand objectives and strategies amongst key the market, product categories, and the brand Reporting and analysis on effectiveness of marketing campaigns- abreast of newness in the marketing space to ensure we stay relevant in the market Closely monitor competitor track record and ability implement innovation strategies Ability to persuade and influence both internal
responsibilities: Execution of the marketing strategy in line with published marketing calendar. In line with pricing and product strategies Ensure consistent interpretation of brand objectives and strategies amongst key the market, product categories, and the brand Reporting and analysis on effectiveness of marketing campaigns- abreast of newness in the marketing space to ensure we stay relevant in the market Closely monitor competitor track record and ability implement innovation strategies Ability to persuade and influence both internal
successfully executing the national convenience channel strategy and effectively managing relationships with key geographies, increasing brand equity, sales volume, market share, and corporate reputation.
Key
/>Provide timely feedback to Channel Managers, Trade Marketing and other relevent parties
Actively adjust
and Product Segmentation Modelling, and Channel Strategy Development
Provide inputs to drive growth
and manage sustainable, cost-effective route-to-market service methodologies for the Convenience Channel
within the portfolio Support purchasing/product strategies to achieve improved operational profitability To strategically position the brand to increase market share in Jet Home by ensuring effective engagement growth in market share and sales Develop and implement strategic global sourcing strategies and business Ensuring that suppliers are aligned with buying strategies Effective critical path management and effective judgement andproblem-solving skills Behaviours: Applies market and business insights in order to drive organisational
within the portfolio Support purchasing/product strategies to achieve improved operational profitability To strategically position the brand to increase market share in Jet Home by ensuring effective engagement growth in market share and sales Develop and implement strategic global sourcing strategies and business Ensuring that suppliers are aligned with buying strategies Effective critical path management and effective judgement andproblem-solving skills Behaviours: Applies market and business insights in order to drive organisational
include: General: Support the business in developing strategy, objectives, and goals; Lead the annual budgeting queries / audits where applicable. Marketing Teams: Monitor the brand marketing teams in the following: Assist purchase orders against forecasted spending for the marketing teams; Responsible for monthly analysis and commentary requirements; Where applicable, attend internal marketing meetings, providing financial input and feedback commercial teams and EXCO, develop and drive pricing strategy; Maintain the pricing module and upload all the