DUTIES Lead & coordinate Trade Marketing activities for Africa and Middle East markets across on & clear executional guidelines to implement activations with a 360 approach. Management of all Advertising Develop tools to measure efficiency of trade activations & ROI to ensure alignment between sales/commercial well as keep finger on the pulse of competitor activity. Analyse distribution & market outlet universe
DUTIES Lead & coordinate Trade Marketing activities for Africa and Middle East markets across on & clear executional guidelines to implement activations with a 360 approach. Management of all Advertising Develop tools to measure efficiency of trade activations & ROI to ensure alignment between sales/commercial well as keep finger on the pulse of competitor activity. Analyse distribution & market outlet universe
Event and activation execution review – ensuring brand cohesion and consistency and Activation excellence Tracking competitive activity and performance in the marketplace Taking a lead / pro-actively pushing and creating
Event and activation execution review – ensuring brand cohesion and consistency and Activation excellence Tracking competitive activity and performance in the marketplace Taking a lead / pro-actively pushing and creating
strategies, pricing, distribution, and promotional activities Create localized and culturally-relevant marketing customer engagement activities Analyse market data, monitor competitor activity, and track key performance
strategies, pricing, distribution, and promotional activities Create localized and culturally-relevant marketing customer engagement activities Analyse market data, monitor competitor activity, and track key performance