develop and secure a strategic and competitive brand positioning for SABC channel/s, and to ensure optimal optimal delivery of programmes aligned to market needs, target audience, SABC mandate and business objectives the use of Market intelligence data and industry knowledge. Build and maintain a strong brand positioning regulation as well as business objectives in line with brand positioning. Continually review, measure and report requirements of specific marketing, branding and advertising to create strong positioning and brand identity. Oversee
develop and secure a strategic and competitive brand positioning for SABC channel/s, and to ensure optimal optimal delivery of programmes aligned to market needs, target audience, SABC mandate and business objectives the use of Market intelligence data and industry knowledge. Build and maintain a strong brand positioning regulation as well as business objectives in line with brand positioning. Continually review, measure and report requirements of specific marketing, branding and advertising to create strong positioning and brand identity. Oversee
briefs, campaign briefs and programming & marketing strategies. DUTIES AND RESPONSIBILITIES: Conceptualize one-liners). Prepare/compile briefs for station's brand and imaging campaigns. Identify relevant voices one-liners). Prepare/compile briefs for station's brand and imaging campaigns. Identify relevant voices
briefs, campaign briefs and programming & marketing strategies. DUTIES AND RESPONSIBILITIES: Conceptualize one-liners). Prepare/compile briefs for station's brand and imaging campaigns. Identify relevant voices one-liners). Prepare/compile briefs for station's brand and imaging campaigns. Identify relevant voices
environment Knowledge and understanding of sales and marketing best practice Knowledge, understanding and application
environment Knowledge and understanding of sales and marketing best practice Knowledge, understanding and application