Customer Management Objectives
To be actively engage and open relationships with outlets on (against set call rate and conversion targets) = actively seed BevCos portfolio into a defined area and build and retain an active base of informal retail clients and to constantly service that base weekly/monthly requirements Sales and Trade Marketing Objectives To actively support the sales and distribution targets into marketing plan for the area as required (incl activations, promotions, fridges, POSM) To ensure BevCo merchandising
Outputs
Customer Management Objectives
To be actively engage and open relationships with outlets on (against set call rate and conversion targets) = actively seed BevCos portfolio into a defined area and build and retain an active base of informal retail clients and to constantly service that base weekly/monthly requirements Sales and Trade Marketing Objectives To actively support the sales and distribution targets into marketing plan for the area as required (incl activations, promotions, fridges, POSM) To ensure BevCo merchandising
and Outputs Customer Management Objectives To be actively engage and open relationships with outlets on (against set call rate and conversion targets) = actively seed BevCos portfolio into a defined area and build and retain an active base of informal retail clients and to constantly service that base weekly/monthly requirements Sales and Trade Marketing Objectives To actively support the sales and distribution targets into marketing plan for the area as required (incl activations, promotions, fridges, POSM) To ensure BevCo merchandising
role is to provide and drive a differentiated service offering to Formal Convenience Trade customers
/>Constantly be aware of and communicate competitor activities, pricing, products and promotions
Provide
Trade Marketing and other relevent parties
Actively adjust the operating plan to accommodate such
efficiencies
POP evaluation of 3rd party delivery of service level agreements to grow accounts
Contribute
manage sustainable, cost-effective route-to-market service methodologies for the Convenience Channel
Contribute
LEADERSHIP and PLANNING 1. Properly plan all sales activity for allocated strategic accounts (get involved) sales activities for allocated strategic accounts. 6. Provide a transport consultancy service to demonstrate relationships. 9. Provide a sales engineering service to ensure correct vehicle selection. 10. Apply the vehicle. 7. Apply diligence to all sales activities, in respect of: 8. Sensibly contribute to the
engagement.
Monitor market trends, competitor activities, and consumer insights to identify growth opportunities
trade marketing activities.
Define guidelines for in-trade promotional activities specific to BevCo
communication skills to coordinate shipping and receiving activities.
maintenance experience in workshop and field services; service, repair, and diagnostics knowledge/experience and ensuring the highest quality standards and service is upheld at all times.
relevant in the market Closely monitor competitor activity to identify which of our strengths we can exploit weaknesses we should be avoiding Able to manage activations and events in line with brief and brand identity relevant in the market Closely monitor competitor activity to identify which of our strengths we can exploit weaknesses we should be avoiding Able to manage activations and events in line with brief and brand identity
relevant in the market Closely monitor competitor activity to identify which of our strengths we can exploit weaknesses we should be avoiding Able to manage activations and events in line with brief and brand identity relevant in the market Closely monitor competitor activity to identify which of our strengths we can exploit weaknesses we should be avoiding Able to manage activations and events in line with brief and brand identity