BRAND MANAGER: ENERGY BRANDS
Job Purpose
The Brand Manager for the Energy Portfolio
Energy brands in the market. Working closely with the Portfolio Marketing Manager, the Brand Manager
Manager will develop and execute brand strategies, manage marketing campaigns, and ensure a consistent and compelling
Responsibilities
Brand Strategy Development:
Develop and execute strategic brand plans for Energy brands in collaboration
Implement initiatives aimed at enhancing brand equity, market positioning, and customer engagement
qualification (Beneficial) Marketing Background 3-4 years Brand Management experience ( Ethnic Hair care / Oral Products) Experience with Relaxers Experience with Brand Activation Experience with Campaigns Experience
strategies Ensure consistent interpretation of brand objectives and strategies amongst key internal and key to executing campaign aligned to building the brand Excellent relationship management skills across categories, and the brand Reporting and analysis on effectiveness of marketing campaigns- relative to competitors manage activations and events in line with brief and brand identity Travel is required Qualification & experience Minimum 5 years relevant retail & brand experience is essential Proven track record and
in-store tasting campaigns Recruit Brand Ambassadors nationally Place Brand Ambassadors in various stores Promoter bookings Maintain regular contact with Brand Ambassadors Compile monthly booking sheets Compile castings with Brand Ambassadors Schedule training with Brand Ambassadors Compile and update Brand Ambassadors
qualification (Beneficial) Marketing Background 3-4 years Brand Management experience ( Ethnic Hair care / Oral Products) Experience with Relaxers Experience with Brand Activation Experience with Campaigns Experience
strategies Ensure consistent interpretation of brand objectives and strategies amongst key internal and key to executing campaign aligned to building the brand Excellent relationship management skills across categories, and the brand Reporting and analysis on effectiveness of marketing campaigns- relative to competitors manage activations and events in line with brief and brand identity Travel is required Qualification & experience Minimum 5 years relevant retail & brand experience is essential Proven track record and
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